My 2007 Dodge Dakota does not have heated seats. In addition, the heated seats in my 2005 Chrysler Crossfire quit, due to broken wires over 10 years ago. Add all this to my aging bones and I was a captive reader when this product came across my screen. I immediately ordered 3 units. They arrived last night, and I immediately opened one up for my morning commute.Installation, as per the instructions, was simple and easy. I put it into my Dakota, hooked up all the straps, and plugged it into my 12v socket. I started on High, and was soon basking in the warmth generated by the seat cushion. It has a bit of padding, and the wires are undetectable. It wasnt long before I lowered the temperature setting to low. The high setting was not uncomfortable, but I have always started on high, dropping to low once my seat is comfy. This unit is easily worth twice what I paid. In fact, the low price almost put me off from buying it, as I didnt believe that a quality heater could be obtained at such a low price. The Simoniz name was part of the appeal, as Ive been using Simoniz products nearly all of my driving lifetime. Of course I hope that everyone had a chance to get one or two of these heated cushions, but I hope, as well, that I have a chance to pick up a couple more. My wife will not appreciate sitting in a cold seat while Im smiling on a cold winters day.